Collaborate with sales, marketing and channel on the implementation of a broad range of product and brand activities supporting the Sherwin-Williams Roofing Solutions Group. Support all aspects of new product commercialization for Uniflex and Kool Seal brands, and coordinate marketing activities with Geocel brand.
Activities include but are not limited to:
Entering new product information into appropriate database as part of commercialization process
Managing all new product label design and development with label vendor and in-house graphics team
Communicating product commercialization timelines to all functional areas on a regular basis
Developing and executing communications and selling tools associated with new product launch
Analyzing industry, competitors and end-users to assist in identifying new opportunities for new products as well as brand marketing content
Leading all digital initiatives, including updates and maintenance of brand websites and social media.
Managing all e-expenses and project tracker for Uniflex and Kool Seal brands
In addition, this role will be responsible for trade shows and customer presentations, including:
Working with product marketing, channel and sales teams to identify key events for attendance/exhibition
Working with product marketing and exhibitor agency on booth design and development of tradeshow graphics
Coordinating booth and all appropriate logistics for attendees
Assisting marketing and sales team in all customer line reviews and presentations
Experience Required:
1‐ 3 years of Marketing experience preferred, 1-3 years of Business experience required.
Business experience required with progressively more responsibility and a track record of results
Intermediate knowledge and application of all Microsoft Office Suite products (Word, Excel, PowerPoint)
The year 2016 is a unique moment in the history of Sherwin-Williams — it’s our 150th anniversary. We are proud to honor our founders Henry Sherwin and Edward Williams, and the thousands of men and women who have shaped our company since 1866... more