Global Brand Innovation Insights Director

Nike - Beaverton, OR

Nike Global Brand Innovation leverages consumer insights and marketing expertise to identify opportunities and strategies that will drive innovation creation and brand activation. The Brand Innovation Insights Director will report to the Senior Insights Director and will partner with functions across Brand Marketing, Brand Planning, Strategic Planning and Innovation.

 

The role will be based at Nike headquarters in Beaverton, OR, and will involve periodic travel. Expected travel is 15-20%. 

 

The main responsibilities of this role will include:

 

Consumer, Culture and Business Insights

·      Drive initiatives that frame key shifts in consumer, culture and business

·      Manage the consumer insights and cultural context material that feed the Global Brand Corporate Strategic Planning process

·      Execute special projects involving consumer insights and brand innovation communication

·      Work with internal and external partners to ensure Brand Innovation is consistently receiving and leveraging the latest and most relevant consumer, cultural, and business trends available

 

Strategic Brand Planning

·      Manage the Brand Innovation Corporate Strategic Planning process, working with the team to identify and articulate the consumer truths to influence strategic priorities

·      Support strategic analysis and development of product positioning and innovation portfolio management and communications

·      Help establish and manage a plan for Brand Innovation to effectively input at key organizational checkpoints

·      Execute on special projects involving consumer and brand best practices

·      10 years in a Marketing, Consumer Insights or Strategy role

·      Experience in implementing a range of research methods

·      Experience conducting and moderating qualitative research

·      Experience conducting global research initiatives

·      Sound judgment and ability to provide information toward the determination of policy and strategy

·      Knowledge and passion for product innovation and value of consumer insights to create the future

·      Strong verbal and written communication skills, including meeting facilitation and presentations

·      Ability to effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience

·      Ability to exercise a high degree of professionalism

·      Energy giver and team player with a desire to make a difference

·      Ability to establish an independent view, effectively collaborate in decision-making and work in a team environment.

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Posted: 30+ days ago

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