Print & Marketing Consultant

Staples - Elkton, MD

Primary Responsibilities

• Subject matter expert of all Copy & Print products and services and “go to” person in department for all product, service and selling knowledge
• Consistently demonstrate current sales behaviors – welcome customer, ask questions to determine the need, provide the right solution and drive awareness & loyalty
• Understand and promote vertical solutions based on customer need
• Consistently cross-sell and upsell appropriately based on customer need, even during peak times, including total store solutions
• Champion Copy & Print growth categories – SPP, Signs & Banners, Custom Print, Every Door Direct Mail, SDS
• Champion Solution Builder adoption and Productize the Offer
• Champion BDP enrollment and differentiating BDP customer experience
• Responsible for front counter samples and in store signage displays showcasing our capability
• Explain the value of the Account Manager appropriately during customer interactions
• Manage the quoting process, including customer follow up
• Selling
• Greet every customer on approach
• Qualify customer’s need
• Thank customer & invite them back into the store
• Follow-up on pending quotes
• Reference Account Manager by name during transaction to customer
• Process Account Manager facilitated orders in customer's preferred location (store/online/another store)
• Identify vertical/industry opportunity
• Cross-sell
• Up-sell
• Communicate value proposition of BDP
• Give a sample during intake
• Use takeaway samples during pickup
• Suggest current promotions
• Make top customers feel appreciated (Print & Marketing Consultant is accountable for coaching all team members on doing this well)
• Operations
• Complete all Print Pro curriculum other required training (ie weekly webex on cross-sell categories)
• Execute “Done Right or Done Free” guarantee as needed
• Review all completed orders with customers 
• Read all Copy & Print Wiki articles
• Capture all accurate order specifications
• Capture all accurate customer information
• Read weekly “Copy & Print Priorities” communication
• Execute weekly tasks as communicated through MAP/Priorities
• Use & Review communication log
• Enroll qualifying customers in Rewards & BDP (Consultant on Duty is accountable for ensuring that all team members do this well)
• Selling Lead in Store
• Observe & coach associates on selling process
• Participate in creation of monthly action plan to drive business
• Communicate action plan items related to selling to other Associates
• Test associates for knowledge of current promos
• Ensure all POG and signage elements are to standard
• Drive results in CopySAT, BDP Penetration, Full Serve DPT, Quote Win Rate

Basic

• Naturally inquisitive, an active listener, problem solver
• Passion for helping customers grow their business through the products & service that Staples can provide
• Ability to work a flexible schedule

Preferred

• Previous experience (two years) selling products or services

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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Posted: 30+ days ago

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