eCommerce Sr. Manager of Content Marketing & SEO

Leslie's Poolmart, Inc. - Phoenix, AZ

Job Description

As a direct report to the Director of eCommerce, Digital Marketing, the Sr. Manager of Content Marketing & SEO will be responsible for developing, defining, and analyzing the content programs and strategies for Leslie’s entities across the site, blog, social, etc.  As the content team manager, you will be responsible for leading, coaching and mentoring the content team and ensuring timely execution and proper measurement of programs.

 

This position will collaborate across marketing channels and departments, in addition to manufacturers and vendors to drive a cohesive strategy leveraging team members and publishing relevant and timely content or special offers of products, marketing strategies and services.  This individual is an expert in all things related to content and channel optimization, brand consistency, website testing strategy, and maintains up-to-date on SEO best practices and is able to apply those principles to new content.

In this position, you will focus on driving performance utilizing data, turning insights into action to continuously improve and create digital content success for the brand.

Job Responsibilities

• Develop, review and continuously improve how we test and measure the performance of executed content
• Deliver weekly metrics reporting with in-depth assessment and actionable recommendations
• Lead team of Content Managers and Designers and act as a coach and mentor to grow their skillsets and abilities
• Navigate priorities and drive a coherent plan with demonstrable results in a timely manner
• Monitor and optimize organic traffic and SEO
• Maintain web-based distribution channels and brand content on websites
• Maintain brand consistency and quality while facilitating the flow and publication of information on the Internet 
• Expand ecommerce product databases and create valuable content for blogs, social media and other customer outreach channels
• Interpret and translate technical information and components into language and prose easily understood by customers with a variety of skill sets
• Continually verify website(s) content for clarity, spelling, and proper grammar that meets corporate expectations
• Use the Internet to conduct research on manufacturers, products, and industry best practices
• Utilize Search Engine Optimization (SEO) and its application in content writing; applying those principles to new content; staying up to date on the latest SEO practices and news

Essential Competencies

You are a metrics-focused digital marketer with exceptional communication, strategy, and execution skills.  You have a keen awareness of the latest marketing trends and experience leading the content direction of major sites and brands.  You have a background working with both omni-channel and pure-play ecommerce brands, and you are analytical with a natural curiosity to test, measure, and iterate in order to drive results.  You are organized with exceptional project management skills and a natural cultural leader with a high level of autonomy.

• Strong attention to detail
• Proven project management skills
• Proven leadership skills
• Exceptional communication skills – both written and oral
• Natural curiosity to test and learn within the websites, blogs, social media, etc.
• A thirst to learn, staying up-to-date on marketing and SEO best practices and industry trends
• A fantastic positive attitude to want to help & support people and their projects and career goals

Qualifications

• Bachelor’s degree in marketing, business, communications, or relevant field of study
• 5 years of digital marketing experience, preferably within SEO and/or content marketing
• Proven ability to manage, coach and lead team members
• Coordinate projects; meet tight deadlines on short notice, and multi-task
• Possess strong writing and editing skills and understand appropriate grammar, spelling and punctuation rules
• Understand brand revenue management practices and align online content to support brand image
• Support the brand’s defined voice, tone and nomenclature of the site
• Heavy SQL Required
• Proficient in Google Analytics and other site optimization tools
• Proficient in designing tools to make job more efficient
• Experience with data entry, databases, Microsoft Excel, creative writing, and independent research
• Understand SEO best practices around testing of code at time of deployments
• Understand PCI & apply best practices to all development projects
• Ability to learn anything new quickly and be able to MVP that new concept to a product in short turnaround

About the Company

Leslie’s Pool Supplies is the leading pool supply retailer in the nation.  With its omni-channel strategy and 50 years of sales success, this Phoenix based company is looking to grow its opportunity by investing in valuable team member additions.  We believe that to provide outstanding customer experiences require the best people and we’re dedicated to the professional development of each of our team members.

The eCommerce team manages multiple online entities and is a fast-paced and innovative work environment.  With a focus on employee development and growth, you’ll have the ability to be both analytical and creative as a contributing team member to Leslie’s overall success.  Enjoy a flexible work environment with on-site gym, a modern workspace, competitive compensation, a comprehensive and flexible benefits package, team member discounts, and rewards to top performers.  Most importantly, we offer opportunity.

 

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Posted: 30+ days ago

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