AVP Channel Marketing

AT&T - Virginia

Overall Purpose:

The Assistant Vice President (AVP) Channel Marketing – Public Sector role is responsible for the go-to market strategies for the Public Sector segment billing over $5B of annual revenue. These accounts are primarily domestic in nature with some global presence. The size and scope of these customers provide a unique set of complexities that requires this position to be very aware of Public and Federal Government trends and how they impact these customers across mission critical applications, of connecting and protecting their networks, establishing customer reach, website management and content distribution and all of the current and emerging mobility and Internet of Things (IoT) needs.

This position is responsible for driving the adoption and growth of new technologies to establish AT&T as a credible player new fields such as Network on Demand, Unified Communication and Collaboration, and AT&T Security services. As one of the market share leaders for this end of the market the adoption of these services require strategic positioning with each customer to ensure the migration of legacy services to new technology is done in a way that continues to deliver the high NPS results currently achieved but also manages the migration of revenue and cost impact to drive minimal impact to margins.

This position will drive the new adoption of solutions & services by solidifying AT&T’s position and involvement industry related events; customer and analyst interviews and briefings, managing press releases and customer referrals to reinforce/establish AT&T’s position as a relevant player in new and emerging technologies.

Additionally this position enables all relevant distribution channels (Direct, indirect and on-line) with the right messaging, offer and process to drive sales and growth. Establishing the right training curriculum, sale tools, differentiated value proposition and leadership engagement to position AT&T’s value.

Key Roles and Responsibilities:

• This position is accountable for the go-to-market strategies that will deliver the $5B of annual Revenue; Strategic Services and Mobility Growth, and deliver on NPS targets.
• Position manages a team of 14 with 4 direct reports. This position also matrix manages external marketing agencies and leads internal cross functional teams to deliver on training, compensation, offer and marketing communication deliverables
• Identify and quantify the market buying behavior and technology trends that are emerging.
• Drives investment for product development or establishing new pre or post service process to realize revenue.
• Establishes sales and compensation alignment to drive required results.
• Creates and delivers effective segment wide communications, amplifying the objectives and best practices to achieve them.
• Establish training curriculum and certifications to address unique needs of Public Sector sellers and sales leadership; driving the effectiveness of our sellers across the broad product portfolio is a critical element to success.
  

Skills Required:

• 5 years of Channel Marketing and/or Federal Industry experience a must
• Excellent communication skills (Oral and Written) to address all levels internally and externally.
•  Analytical skills are required to quantify and forecast trends (Risk and Opportunities) to drive investments and alignment of quota and objectives.
• Strong Business Acumen to develop and assess business case investments.
• Process and operational skills to develop and deliver integrated programs that address the pre and post sales process of RFPs, programs and campaigns.

Desired Experience:

Channel Marketing, Federal/Public Sector, Sales, Operations, Consulting

Education:

Bachelor’s or Advanced Degree in Business or Marketing with 10 years of relevant experience including management.

---

Posted: 30+ days ago

Apply Now