Marketing Manager, Digital Experiences
The Sherwin-Williams Company - Cleveland, Ohio
Welcome to Sherwin-Williams
Sherwin-Williams is the largest coatings company in North America, and the third largest in the world. With $11 billion in sales, 4,000 stores, and 90 manufacturing and technical centers, we proudly serve customers in over 120 countries. Our 45,000 employees across the globe are diverse, innovative and passionate. With a variety of rewarding and challenging opportunities, Sherwin-Williams is a great place to launch and grow a career. Find yours and join us today.
Position Summary and Responsibilities
The Marketing Manager, Digital Experiences position at Sherwin-Williams is accountable for managing efforts to plan, create, enhance, maintain, and support omnichannel digital customer experiences that are relevant and competitive across a diverse and growing landscape of customer touchpoints including web sites, mobile apps, social, e-commerce and in-store.
This role focuses on core capabilities that include but are not limited to: content requirements/management, personalization, landing pages, customer portal, calculators, store locator, color inspiration and visualization, search & navigation, and e-commerce purchase paths. Frequent collaboration with groups such as marketing, digital analytics, digital merchandising, e-commerce operations, information technology, and digital external agencies is essential to delivering a best-in-class experience to our customers.
Responsibilities include discovery, planning, business requirements definition, user experience strategy, user flows, wireframe and/or creative approvals, functional design planning, usability testing, metrics and KPI planning, user acceptance testing, post launch support and communications.
Experience Required:
- Minimum 7 years in digital or e-commerce roles with increasing responsibility.
- Minimum 2 years leading and mentoring direct reports.
- Demonstrated ability to translate customer feedback and analytics into successful digital customer experiences that drive acquisition, retention, and conversion.
- Excellent verbal and written communication skills along with a proven track record of strong project management, cross-functional team leadership and collaboration with the ability to efficiently manage multiple high impact projects and deadlines to ensure on time and on budget completions.
- Experience in the business-oriented administration of content management, search and ecommerce platforms.
Experience Preferred:
- Experience working with a variety of user types and/or customer segments, B2B and/or B2C.
- Knowledge of how back-end systems integrate into the digital experience and associated business processes.
Education Required:
Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information or any other consideration prohibited by law or contract. VEVRAA Federal Contractor requesting appropriate employment service delivery systems, such as state workforce agencies and local employment delivery systems, to provide priority referrals of protected veterans.
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About The Sherwin-Williams Company
The year 2016 is a unique moment in the history of Sherwin-Williams — it’s our 150th anniversary. We are proud to honor our founders Henry Sherwin and Edward Williams, and the thousands of men and women who have shaped our company since 1866... more
