Director, Integrated Product Marketing Messaging
AT&T - El Segundo, California
AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
As our Director, Integrated Product Marketing & Messaging, you’ll lead the development of product and promotional messaging, consumer research and claims development and manage core marketing documents. In this capacity, you are responsible for the development, management and distribution of all core messages, messaging frameworks, reasons to switch, and claims for the EG group across our wireless, video, broadband and bundled products. This is a core strategic function integral to our company evolution to an integrated entertainment company.
As our successful candidate you will:
- Provide strategic planning and implementation of marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, retention or satisfaction
- Contribute to the development of new principles and concepts
- Recommend marketing messages and frameworks based on the impact to strategic marketing planning objectives and strategies
A background like this will help to ensure your success:
- 10 years’ relevant marketing experience
- Demonstrated success developing messaging framework and evaluating communications effectiveness
- Understanding of consumer insights and analytics
- Expert knowledge within the marketing field and the ability to integrate critical information from many diverse areas
- Demonstrated ability to apply extensive practical and industry knowledge to create and support marketing initiatives
- Provide oversight and general direction to staff in reviewing marketing program initiatives
- Bachelor’s degree in Marketing, Business or related field of study
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
