User Research & Insights Expert

Nike - Beaverton, OR

Strategic Enterprise Capabilities (SEC) is a reinvention of the way Nike does business. We see the opportunity to strengthen our value chain, connect the matrix, unlock new technologies and elevate the strategies that inspire future innovations. The SEC team will drive end-to-end integration across hundreds of business processes, leveraging a flexible and scalable Enterprise Resource Planning (ERP) system and best-of-breed technology solutions that support the retail experience of the future. As Director of User Research & Insights, you will report to the Sr Director of Employee & Information Experience and will be the voice of the employee driving next generation employee experience.



ESSENTIAL JOB FUNCTIONS

• Drive oversight and execution of employee persona identification and research
• Lead understanding our employees, their behavior, and motivations.
• Contribute to overall employee experience vision across multiple tools and platforms
• Bringing relevant User Insights Strategy methodologies and approaches that define useful, relevant and practical solutions to our delivery teams.
• Design and implement user/employee insight capabilities to support an amplified and cohesive employee and information experience
• Develop methodologies to support the overall experience strategy
• Bring future thinking and skills to identify and select emerging industry disruptors to improve experience
• Create governance models for overseeing experience design and implementation
• Partner with functional business leads, engineering, architecture, TM, communications, and others
• Establish the persona journey and improvement of the various aspects of experience
• Develop Qualitative and Quantitative analysis techniques to improve user experience
• Define standards for a productive Enterprise Employee Experience
• Design UX strategies that conform to the constraints of established third-party software applications and tools as well as completely custom built software implementations
• Function as a team player who contributes in a model where employees are valued not only for their depth of knowledge but their willingness to participate in a breadth of work to support the overall team Develop user sentiment measurement strategies including evaluating poll and survey platforms/tools for implementation across various internally-facing solutions
• Author user study questionnaires, polling questions, and candidate screeners to guide selection and solicitation of relevant feedback on software solutions.
• Design and facilitate stakeholder workshops to surface user needs, pain points and collect requirements for various employee experience solutions
• Analyze user feedback from a variety of qualitative and quantitative sources to synthesize themes and insights with recommendations to respond to user needs
• Build compelling presentations of user analysis to inform and persuade peers and leadership across the Nike organization
• Continuously research and report on industry best practices for user study including software and hardware-based tools to make purchase and adoption recommendations for team and organization-wide
• Design curriculum and lead workshops to educate and build team skills in the subjects of user analytics and data interpretation to empower teams to self-direct measurement planning and self-serve analysis of collected information

COMPETENCIES

• Strong background in User Research and developing actionable insights based on user feedback and study
• Strong Leadership Identity
• Innovation Mindset
• User Experience & Employee Experience Industry Best Practices
• A clear understanding of the differences in UX, IX & UI strategies applied to employee software experiences VS consumer websites and applications
• Enterprise-level Design
• Core tenants of User Experience
• Comprehend multiple device types and contexts (desktop, tablet, mobile)
• Experience defining and monitoring success through analytics/metrics
• Comprehend multiple device types and contexts (desktop, tablet, mobile)
• Ability to persuade and influence leadership decision-making and prioritization through the usage of user data
• Strong influencing and communication skillset to educate leadership and delivery teams on the value and benefits of experience measurement
• Ability to inform and design interactive and static dashboards that support employee self-serve readouts of analytics data
• Strong vendor management and project management skills to drive engagements from proposal through to delivery
• Excellent people-skills and communication abilities to lead collaborative efforts including workshops and design sessions with various stakeholders
• Strong technical mindset to bridge communications with front-end developers and designers regarding measurement requirements and solution design
• Background in traditional marketing demand-generation and conversion strategies and analysis
• Experience utilizing quantitative and qualitative measurement tools such as eye-tracking, click-heatmapping, navigation funnels, Adobe Analytics, Qualtrics, ExactTarget, Campaign Monitor and other platforms
• Ability to inform design requirements for rapid prototypes utilized in feedback and user study sessions
• Project effort, cost and value estimation ability to inform roadmap planning
• Experience working with blended teams of Data Analysts, Tableau Developers, Front-end Developers, Scrummasters and Project Managers to inform sprint planning and deliverables
• Strong documentation ability to author guidelines, requirement documentation, user flows and other related project planning artifacts

• Bachelor’s Degree
• Minimum 10 years-total experience in user insights and user research
• Formal training in UX/EX, HCI, Design or CS.
• Demonstrated success in cross-functional integration/relationships and program execution
• Agile project experience
• Excellent written and oral communications skills
• Self-directed and comfortable working in ambiguous environments
• Ability to work in a highly matrixed organization
• Demonstration of strong influencing skill
• ERP experience a plus

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Posted: 30+ days ago

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