Senior Manager, Marketing Analytics

AT&T - El Segundo, California

AT&T is looking for a talented, highly motivated individual with strong data analysis skills and strategic thinking to join the Retention Analytics team within the Analytics & Insights organization. This individual will be supporting AT&T’s customer retention efforts by analyzing data, providing better understanding and insight of customer retention behavior and patterns, and developing actionable recommendations that improve the performance and value of these important initiatives.

The ideal candidate will be able to identify the “why” or “so what” from data that he/she distills from various sources. He/she must demonstrate extensive experience doing hands-on analysis and strategic thinking ability. The candidate must have experience manipulating large datasets using computer languages (SQL/SAS) and be able to summarize the data into insights and communicate with cross-functional team.

• Perform quantitative analysis to provide insights and actionable recommendations to marketing operations team on business process management performance improvements, product developments, and strategies.
• Formulate the analysis plan, determine the data requirements, extract and manipulate the data, conduct analyses, and develop a coherent story with clear, easy-to-follow conclusions, implications informed by a knowledge of the business and actionable recommendations to senior management and to the working teams in a concise, organized fashion
• Effectively partner with cross-functional teams and/or with various departments that include, but not limited to, acquisition marketing, product marketing, online marketing, revenue marketing, retention marketing, business intelligence, and engineering
• Subject matter expert in customer retention data infrastructure and champion continuous improvement via enriching existing data sources or combing disparate data sources, where applicable

This type of background will get our attention:

• 3 years of experience in data analytics or related field
• Proficient in Adobe Analytics, SAS and/or SQL, other relational database and web analytics tools, as well as a willingness to pick up new skills in this area
• Experience with large transactional databases
• Self-motivated and detail-oriented
• Able to work in fast-paced environment with constantly shifting priorities
• Demonstrated expert abilities in Microsoft Office (Microsoft Excel, PowerPoint, and Word)
• Exceptional communication skills – oral, written, and presentation
• Ability to interact professionally with a diverse group of executives, managers, subject matter experts and other cross-functional team members within a large organization

• BS/BA in business, mathematics, statistics, computer science or related quantitative fields; advanced degree
• Subscription data experience
• Experience in cable, broadcast, and/or television industry
• Experience in large media, technology, internet, ecommerce, or other subscription-based company

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

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Posted: 30+ days ago

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