Lead Product Marketing Manager, Retention

AT&T - El Segundo, California

Our Retention Marketing Team is seeking a Winback Lead Product Marketing Manager to join us in our El Segundo, CA offices. 

This position is responsible for managing outbound and inbound marketing programs targeting former customers in an effort to get them to come back to the AT&T Family.

Through an integrated approach of digital channel & telemarketing efforts, this role will include daily management of the day to day program management which includes campaign segmentation, offer management, and channel optimization.

This position will work to identify campaign opportunities through various data insights and understanding the product/customer journey. She/he will also need to manage multiple stakeholders and cross-functional groups (i.e. Business Analytics, Finance, Sales Operations, Customer Service, Third Party Call Centers, etc.) to identify solutions and enhancements for program operations. This individual will also need to have the ability to present business cases & recommendations to gain consensus among the cross functional teams.

• Lead the development, execution, enhancements of marketing programs
• Utilize multiple inputs, including competitive intelligence and data analytics to monitor and optimize KPIs
• Primary interface and subject matter expert for day-to-day operations necessary to maintain key business goals
• Manage target design and operational execution
• Forecast, track, analyze and communicate key retention metrics
• Achieve results by leveraging internal and external (marketing agencies, call center vendors, et. Al.) resources
• Manage sales operations partners to execute both digital & outbound telemarketing campaigns
• Use effective time and project schedule management to consistently meet deadlines for program launch
• Maintain and reconcile a detailed annual expense budget

• Bachelor’s Degree in Marketing, Finance or similar discipline preferred
• 5-7 years relevant experience (Marketing, Research, Analytics or Program Management) required
• Ability to effectively operate within diverse and cross-functional groups
• Experience managing outbound telemarketing, email campaigns, and integrated marketing
• Strong problem solving and analytical skills, including a qualitative and quantitative skill set
• Ability to champion ideas and execute in an expedited timeframe
• Proficiency in standard MS Office applications
• Occasional travel required (~20%)
• Results-oriented
• Ability to accommodate change and adapt accordingly
• Excellent communication skills, including working effectively with business and technical managers

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

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Posted: 30+ days ago

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