Manager, Targeting & Segmentation

Kohl's - Menomonee Falls, Wisconsin

Position Summary:

POSITION OBJECTIVE

Develops targeting criteria and insights using enhanced analytical methods. Do you love . . . finding opportunities to enhance customer engagement? Are you energized by . . . driving measurable impact to business results? Do you enjoy . . . turning data into insights?

PRIMARY RESPONSIBILITIES Condut Campaign Targeting Analytics

• Perform pre-campaign analytics and make recommendations regarding strategy and execution
• Automate creation of targeting criteria for recurring campaigns using SAS and SQL
• Develop techniques for delivering personalized content through all customer-addressable channels
• Build models, algorithms, and data structures to enable at-scale personalization of CRM campaigns

Perform Predictive Analytics

• Create predictive analytics for CRM segmentation and campaign opportunity analysis using analytical tools such as SAS, SAS Enterprise Miner, and R
• Build and test models used for targeting campaigns
• Create and test methodologies to target discounts to maximize customer profitability and lifetime value

Management of associates

• Manages direct reports, systems and projects to achieve unit goals in accordance with Company policies and practices.
• Prepares and analyze unit plans and reports.
• Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area.
• Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.
• Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.

QUALIFICATIONS

required

• Bachelor's Degree in Business, Statistics, Computer Science, Physics, Management Information Systems or similar
• Experience with SQL and data structure design
• Predictive analytics using SAS, R, SPSS
• Experience developing and evaluating large-scale recommender systems

preferred

• Knowledge of campaign tools (IBM (Unica) Campaign, Aprimo Relationship Manager, etc)
• Knowledge of big data technologies
• Advanced degree in statistics or mathematics or related field

special requirements

• None

This describes general information about the position however should not be considered comprehensive. Our company reserves the right to modify job duties or descriptions at any time. This is not an employment contract.

 

---

Posted: 30+ days ago

Apply Now