Sr Manager, CRM Analytics

Kohl's - Menomonee Falls, Wisconsin

Position Summary:

POSITION OBJECTIVE

Drive CRM program effectiveness through the use of analytics across all consumer touch points and customer segments.

PRIMARY RESPONSIBILITIES Guide the work and development of the core analytical CRM functions in marketing. Drive the effectiveness of Kohl's CRM programs through thought-leadership, strategic direction, and technology implementation across targeting and segmentation, campaign ma

• Steer the build and implementation of statistical modeling and decision sciences that will drive personalization across all channels through the use of statistical software (SAS, R, etc.) and emerging technologies.
• Create and maintain quality standards to ensure proper governance across the CRM platforms and processes, and focus on innovate evolve CRM capabilities.
• Develop best-in-class measurement applications to drive insights and recommendations to improve efficiency across all addressable media.
• Manage third-party relationships to ensure quality

Management of associates

• Manages direct reports, systems and projects to achieve unit goals in accordance with Company policies and practices.
• Prepares and analyze unit plans and reports.
• Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area.
• Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.
• Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.

QUALIFICATIONS

required

• 5+ years experience leading multiple high-performance teams 3-5 years of CRM experience in a multi-channel environment 1-2 years experience working with an email service provider Strong familiarity with statistical modeling and decision sciences High proficiency or extensive experience using SAS/R, Unica (or other campaign tools), Excel, Tableau/Spotfire, SQL Bachelors degree in Marketing, Economics, Statistics, or related field

preferred

• 5-10 years experience in CRM Analytics Retail experience Scripting/programming languages Netezza Teradata MBA or Master's degree in statistics, analytics, or related field

special requirements

• NA

This describes general information about the position however should not be considered comprehensive. Our company reserves the right to modify job duties or descriptions at any time. This is not an employment contract.

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Posted: 30+ days ago

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