CRM Analyst

Kohl's - Menomonee Falls, Wisconsin

Position Summary:

POSITION OBJECTIVE

Coordinates and executes strategic initiatives and marketing innovations to drive maketing campaigns Do you love . . . finding opportunities to enhance customer engagement? Are you energized by . . . driving measurable impact to business results? Do you enjoy . . . turning data into insights

PRIMARY RESPONSIBILITIES Executes and measures campaigns

• Builds CRM campaigns in IBM (Unica) Campaign, IBM (Unica) Interact, SAS, and Exact Target
• Develops test and control scenarios to help measure incremental impact CRM programs
• Manages the communication with internal creative and production teams, direct marketing team, Information Systems, and external list service organizations
• Automates recurring campaigns using Unica and SAS
• Distills data into insights to inform CRM and company strategy

Creates and maintains consistent measures and analytics

• Generates standard daily, weekly and monthly reporting to support business needs
• Performs deep-dive analysis using SAS, SQL, and BI tools to make recommendations to improve direct mail profitability using historical response analysis and model development
• Maintains summary reports and dashboards for leadership

Establishes targeting criteria and insights using enhanced analytical methods

• Performs pre-campaign analytics and make recommendations regarding strategy and execution
• Performs deep-dive and cross-campaign analysis. Recommends future tests and refinements
• Creates predictive analytics for CRM segmentation and campaign opportunity analysis using analytical tools such as SAS, SAS Enterprise Miner, and R

QUALIFICATIONS

required

• Bachelor's Degree in Business, Statistics, Computer Science, Management Information Systems or Similar
• Experience with SQL and SAS
• Knowledge of campaign tools (IBM (Unica) Campaign, Aprimo Relationship Manager, etc)

preferred

• Advanced SAS knowledge
• Predictive analytics for direct marketing campaigns
• IBM (Unica) Interact for real-time marketing campaigns
• Data visualization tools (i.e., Tableau, Spotfire)
• Experience with predictive analytics tools and methods (i.e., Regression, CHAID, LTV, Survival Analysis)

special requirements

• NA

This describes general information about the position however should not be considered comprehensive. Our company reserves the right to modify job duties or descriptions at any time. This is not an employment contract.

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Posted: 30+ days ago

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